Channing Tatum & Jonah Hill Compete for First '21 Jump Street' Red Band Trailer

Channing Tatum & Jonah Hill Compete for First '21 Jump Street' Red Band Trailer - The old FOX television show 21 Jump Street is getting the big-screen reboot treatment where the original undercover cop duo of Johnny Depp and Richard Grieco is being replaced by Channing Tatum and a slimmed down Jonah Hill. The marketing people behind the film are doing something a little different for the first official red band trailer for the movie, attempting to capitalize the vast power of social media.

Hill and Tatum first created Youtube videos in which they pitched a Twitter followers battle between each other, the winner of which would introduce the red band trailer for 21 Jump Street. Hill beat out his co-star and started tweeting out a link to the preview.

The link simply takes you to the 21 Jump Street Facebook page, where Tatum and Hill greet you with a funny intro discussing Jonah's victory. They also let you know that to actually watch the trailer, all you have to do is "like" the Facebook page. You could do all that, or you could just watch it below

So get to it.